| Dr.RajagopalPhD (India) FRSA (London) Professor of Marketing ITESM*, Mexico City Campus Graduate School of Administration and Management |
| Current Accredition Dr.Rajagopal is currently working with Instituto Tecnologico y de Estudios Speriores de Monterrey-ITESM (Monterrey Institute od Technology and Higher Education) as Professor of Marketing in Graduate School of Administration and Management (EGADE) in Mexico City Campus. Dr. Rajagopal is also Fellow of the Royal Society of Arts, Manufacture and Commerce (RSA), London. He has been conferred the honor of Fellow of RSA in August 2006 in view of his academic achievement towards research, teaching and training for over two decades. Dr. Rajagopal has been admitted as professional Member of the Chartered Management Institute,, Northants, UK in 2008 considering his acomplishments in managerial training and consultancy services. In January 2009 he has been admitted as Fellow of the Institute of Operations Management, Northants, UK. Dr. Rajagopal has been enlisted in Who's Who in the World and his biography has appeared in the Who's Who in the World, in the 25th Anniversary Edition, 2008 and 2009 published by Marquis Who's Who in the World LLC, USA. Dr Rajagopal has also been included with biography and academic citations in the prestegious publication "2000 Outstanding Intellectuals of the 21st Century" , Summer 2008 published by the International Biographical Centre, Cambridge, England. Tec de Monterrey is the premier institute of technology and management education in Mexico with 33 campuses across the states. He teaches corporate marketing management and related subjects to the students pursuing their Master's and Bachelor's degree. He teaches Competitor Analysis, Marketing Strategy, Advance Sales Management, Advertising and Communication, Services Marketing and other subjects of contemporary interest of the students. Dr. Rajagopal is also conducting the sessions on marketing management in the Doctoral Program of ITESM for the participats prospecting for Ph.D degree. He has also been assigned the teaching of sessions on marketing management in the Execultuve MBA program jointly offerred by the ITESM and University of Texas at Austin during 2001-2002. Dr. Rajagopal has been appointed as Member, Editorial Board of the Journal of Retail and Leisure Property (ISSN 1479-1110), published by Palgrave Macmillan, UK since December 2007. Also he serves as Member of the Editorial Advisory Board of the journal Innovative Marketing, published by Business Perspectives, Ukraine. He is also Member of the Scientific Councile of the Journal of Tourism, published under the aegis of University of Suceava, Romania. Dr. Rajagopal holds the position of Editor-in-Chief of International Journal of Leisure and Tourism Marketing, published by Inderscience, UK. Academic Contributions Dr. Rajagopal holds the Masters and Doctoral Degrees in Economics with interdesciplinary specialization in Agribusiness and Marketing Management from Ravishankar University in India. He has specialisation in Brand Management, Selling Systems, Services Marketing, International Marketing, Rural Economic Linkages and Development Economics; He has worked with National Institute of Rural Development, Institute of Rural Management,National Insitute of Agricultural Management and Administrative Staff College of India in senior academic postions. All these institutes are of national and international repute in India.He has to his credit many research contributions which include Books (28), research papers (156), research reports (45), working papers (70), marketing cases (48), innovative courseware including self-instruction material for distance education (16) and conference papers (54) as on November 2008. His papers have been published in; many international refereed journals which include Development and Practice (UK), Journal of Brand Management (UK), Journal of Business and Industrial Marketing (USA), Journal of Economics and Management (Taiwan), Applied Econometics and International Development (Spain), Economic Issues (UK), Global Business and Economics Review (USA), Latin American Business Review (USA) and many other journals of repute. His books include Marketing : Strategy, Implementation and Control, Organizing Rural Business, Marketing Management : Text and Cases in Indian Context, Rural Marketing : Policy Planning and Management, International Marketing-Global environment, corporate strategies and case studies, Marketing Dynamics: Theory and Practice, Brand Management-Strategy, measurement and yield analysis, Dynamics of International Trade and Economy and Globalization Thrust: Driving Nations Competitive, which are popular among the students and practitioners. Dr. Rajagopal has also authored many corporate cases for effective class room discussion in reference to Indian and Latin American companies. He also worked with the Development Administrative Group of School of Public Policy, University of Birmingham on rural urban linkages. He is consultant to many international organizations that include Oxford Policy Management, Scottish Development Overseas etc. He had also served as nominated member of the working group on Command Area Irrigation of the Tenth Five Year Plan constituted by the Planning Commission of Government of India during 2000-2001. Dr.Rajagopal received National Merit Scholarship during his post-graduation and was Fellow of Indian Council of Social Science Research , during his Doctoral Programme. He has received the Recognition in Level 2 of the National System of Researchers (Sisetema Nacional de Investgadors-SNI), Government of Mexico for his academic and research contributions.There are four levels of recognitions instituted by SNI, Government of Mexico, that include Research Candidate, Level 1, Level 2 and Level 3 in the ascending order of academic excellence since January 2004. Research and Consultancy He has completed 41 research andconsultancy projects in the areas of marketing, empowerment, gender, rural development, corporate strategy, virtual business strategies and competitor analysis. He has contributed in contrywide class room through as many as seven films on marketing for the University Grants Commission of India. These films are being telecast under countrywide classroom programme. He has been imparting training to the senior and middle level executives of the corporate sector, government and international executives on general management and specific marketing management programmes. He has conducted 56 Management Development Programmes at varoious institutes at national and international destinations till December 2008. More about career and family He has worked on various agricultural and rural development research studiesin association with national and international organizations. His areas of interests include marketing management, rural-urban linkages and development management. He is consultant to many Indian and International business research organisations. He has a good family forming the core with his wife Arati and two children Ms.Ananya (Daughter) and Mr. Amritanshu (Son). |
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| Strategic Moves : Designed and Developed by Dr. Rajagopal Interactive simulation game for building logical aptitude in decision making in marketing. PC/Windows NT compatible for classroom exercise. |
| Conferred as National Researcher Level-II in Management by National System of Researchers (Sistema Nacional de Investigadors- SNI) CONACYT, Government of Mexico (Jan 2004-Dec 2012) |
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| Working Papers Available with EconPapers Available with Social Science Research Network Available with RePEc |
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| Some Popular Titles on Agriculture and Marketing |
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| Search more on web Tips : rajagopal itesm rajagopal irma rajagopal asci planning commission rajagopal marketing books |
| Page last updated April 20, 2009 |
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| Executive/ Diploma Programs Update Module Directed by Dr. Rajagopal Competitive Marketing Strategy for Pharma Industry ITESM-Mexico City Campus, Sessions: May 17, May 24, May 31 and June 07, 2008 August, 9, 16, 23 and 30, 2008 Oct.27, Nov, 03, 10, and 17, 2007 |
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| * Monterrey Institute of Technology and Higher Education |
| Research Papers Published in International Refereed Journals (Abstracts and Full Text Download) 2004 Journal of Brand Management, Vol.11, No.3, February 2004 (UK)Abstract 2005 Journal of Business and Industrial Marketing, Vol. 20, No.6, Junel 2005 (UK)Full Text PDF Journal of Economics and Management, Vol 1, No.1, 2005 (Taiwan) Full Text PDF Latin American Business Review, Vol 6, No.3, 2005 (Haworth Press, UK) Full Text PDF Applied Econometrics and International Development, Vol 5, No 1, 2005 pp 45-64 (Spain)Full Text PDF 2006 Global Business and Economics Review, Vol 8, No 3-4, 2006 (USA) Full Text PDF Applied Econometrics and International Development, Vol. 6, No. 2, 2006 (Spain)Full Text PDF Latin American Business Review, Vol.7, No. 1, 2006 (UK) Abstract Economic Issues, Vol.11, No.1, March 2006, (Nottingham Business School, UK),Full Text PDF Management Decision, Vol 44, No.5, 2006 (UK) Abstract Measuring Business Excellence, Vol. 10, No. 3, 2006 (USA)Abstract Brand Strategy, Vol. 206, October, 2006 (UK) Full Text PDF International Journal of Business Environment, 1 (4), 2007 (USA) Abstract Team Performance Management-An International Journal , 12 (7/8), 2006 (USA) Abstract 2007 Journal of East-West Business, 13 (4), 2007 Abstract Journal of Hospitality and Leisure Marketing, 15 (2), 2007 Abstract International Journal of Management Practice, 2 (4), 2007 Abstract International Journal of Emerging Markets, 2 (3), 2007 Abstract Journal of Retailing and Leisure Property, 6 (2), 2007 Abstract Journal of Asia-Pacific Business, 8 (3), 2007) Abstract Journal of Transnational Management, 12 (3), 2007 Abstract Journal of Retail and Leisure Property 6(4), 2007 Abstract 2008 Global Business and Economics Review, 10 (1), 2008 Abstract International Journal of Services and Operations Management, 4 (4), 2008, Abstract Journal of Operations Research Society, 60, 2008, Abstract Team Performance Management: An International Journal, 14 (1-2), 2008, Abstract Journal of Retail and Leisure Property, 7 (1), 2008, Abstract Journal on Measuring Business Excellence, 12 (1), 2008 Abstract Journal of Database Marketing and Customer Strategy Management, 15 (2), 2008 Abstract Journal of Retail and Leisure Property, 7 (3), 2008 Abstract Journal of Food Products Marketing, 14 (4), 2008 Abstract Journal of Customer Behaviour 7 (2), 2008, Abstract Journal of International Consumer Marketing, 20, 2008, Abstract Journal of Database Marketing and Customer Strategy Management, 15 (4), 2008 Abstract 2009 International Journal of Services and Operations Management, 5 (5), 2009 Abstract Journal of Promotion Management, 14, 2009 Forthcoming Journal of Leisure and Tourism Marketing, 1 (1), 2009 Full Text Brand Strategy for Bottom Line Markets, Innovative Marketing, 5 (1), 2009 Contents Cognitive Factors Affecting Buying Decision of Young Consumers, Int. Journal of Econ. and Bus. Research, 1 (4), 2009 Absract Journal of Retail and Leisure Property, 8 (2 ), 2009 Abstract |
| Working Papers in 2007 Chapter in the book New Econometric Modelling Research, Nova Science Publishers, New York Chapter in the Book Advances in Banking Technology and Management, IGI Global, New York New Product Development WP01-07 Brand Metrics WP02-07 Buyer-Supplier Co-dependency WP03-07 Sales Administration WP04-07 Trade openness in Latin America WP05-07 Optimizing Franchisee Sales and Performance WP06-07 Self-service Technologies in Retail Banking August 2007 Arousal and Merriment as Decision Drivers- WP08-07 Outsourcing Salespeople in Retail- WP09-07 |
| Full Report on the study of Rural Marketing System in North-Eastern Strates in India, 2001, Planning Commission , Government of India. Project Leader-Dr. Rajagopal |
| Video Lecture Sessions by Dr. Rajagopal Putting Customer First-55 Minutes P-Factor in Marketing Strategy- 7 Minutes Customer Choice Theory- 24 Minutes Recreational Retailing - 14 Minutes New Products Introduction- 21 Minutes Role of Advanced Marketing in Retailing Strategy- 8 Minutes Shifts in Retailing Philosophy-5 Minutes ...more |
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| Academic Archives [ View chronological academic events] 2009 MRU 1 (4) 2006 MRU 2 (1) 2005 MRU 2 (2) 2004 MRU 2 (3) 2003 MRU 2 (4) 2002 2001 2000 MRU: Market Research Update |
| Other Academic Milestones Best Research Professor Award conferred by the ITESM, Mexico City Campus in 2004 Outstanding Performance in condcting courses in the Post-graduate Program in ITESM, 2004 Outstanding Conference Participant Award, Business and Economics Society International, Lugano, Switzerland, July 15-19, 2008 |
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| Forthcoming Books in 2010 Consumer Behavior: Global Shifts and Local Effects Nova Science Publishers Inc. New York USA Systems Thinking and Process Dynamics for Marketing Systems IGI Global Publishers, Hershey, USA Crafting Managers: 100 Principles for the Excellent Manager Jerry Banks and Rajagopal Nova Science Publishers Inc. New York USA |
| All published research papers and working papers 2001-2006 Hyperlinks |
| Flash News Ranked 3.5 among Top 10000 authors of Social Science Research Network (As on April 20, 2009) Obtained World Rank 1 for the on-line research contributions published at Research Papers in Economics (April, 2009) |
| Papers Presented in the International Conferences-2007 Academy of Marketing Science- Bienniel Wold Marketing Congress- July 11-14, 2007 Verona (Italy)- Papers (1) Customer Chice Variability and Profit Optimization in a Firm (2) Recreational Retailing and Consumer Behaviour Business and Economics Society International- Annual Conference- July 16-20, 2007 Antibes, French Riviera, France- Papers (1) Store Loyalty and Consumer Response to Clearance Sales (2) New Products Itroductions and Seaonality Effect in Food Products Retailing The Association or Private Enterprise Education, Washington USA- Annual Conference- Cancun, Mexico, April 08-10, 2007- Papers (1) Competition vs Cooperation: The Strategic Dilemma in Business (2) Architecting Brands- Managerial Process and Control Papers Presented in the International Conferences-2008 Sam Houston State University-Conference on Regional Trade Agreements, Migration and Remittances, Hunts Ville, Texas April 12-13, 2008 (1 Paper) Association of Private Entreprise Education-APEE International Convention, Las Vegas, April 06-08,2008 (2 Papers) Academy of Marketing Science- AMS Annual Conference, Vancouver, British Columbia, Canada, May 28-31, 2008 (2 Papers) Business and Economics Society International-Annual Conference, Lugano, Switzerland, July 15-19, 2008 (2 Papers) |
| Marketing Dynamics: Theory and Practice New Age International (P) Limited, Publishers,New Delhi India, 2007 ISBN 81-224-1942-9 |
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| International Marketing: Global Environment, Corporate Strategy and Case Studies, Vikas Publising, New Delhi, 2007, ISBN 81-259.2296-2 |
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| Dynamics of International Trade and Economy: An Inquiry Into Emerging Markets, Nova Science Publishers, Happauge, New York, 2007, ISBN 1-60021-71-9 |
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| Brand Management: Strategy, Measurement and Yield Analysis, Nova Science Publishers, Happauge, New York, ISBN 1-60021-945-4 |
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| Working Papers in 2008 Time Sharing at Leisure Facilty Centers: Analysis of Sales Performance Indicators WP 01-08 Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance WP 02-08 Point of Sales Promotions and Buying Stimulations in Retail Stores WP 03-08 Brdging Sales and Services Quality Functions in Retailing of High Technology Products WP 04-08 Growing Shopping Malls and Behavior of Urban Shoppers WP 05-08 Interdepence of Personality Traits and Brand Indentity in Measuring Brand Performance WP06-08 Managing Global Brands in Botton Line WP07-08 |
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| Research Projects Completed 2005-08 Evolving Strategic Business Partnering Models between Latin American and Asian Coutries: An Analytical Study of Spatial and Temporal Dynamics, ITESM, 2005, vii+125 Executive Summary Building Customer Values and Brand through Advertising by Multinational Retail Stores in Mexico, ITESM, 2006, 1-122 Executive Summary Measuring Export Competitiveness in Latin America during Post-liberalization Period, ITESM, 2007, 1-134 Modelling Asymmetric Consumer Behaviour and Demand Equations for Bridging Gaps in Retailing, ITESM, 2008, 1-153 |
| Papers Presented in International Conferences-2009 Association of Private Entreprise Education-APEE International Convention, April 5-7, 2009, Guatemala, Westin Camino Real (1 Paper) Business and Economics Society International-Annual Conference, Acapulco, Mexico, January 3-6, 2009 ( 2 Papers) |
| Journal Editorial Services Editor-in Chief, International Journal of Leisure and Tourism Marketing, Inderscience Publishers, ISSN 1757-5576 Member of Editorial Board, Journal of Retail and Leisure Property, Palgrave Macmillan, ISSN 1479-1110 Member of Editorial Board, Innovative Marketing, Business Perspectives,ISSN 1814-2427 Chair, Latin America Chapter of Business and Economics Society International, Worcester, USA for Interntional Conference on Business and Economics scheduled during January 03-06, 2009 at Acapulco, Mexico |
| A note on innovative teaching practices followed by Dr. Rajagopal prepare for the Teaching Effectiveness Seminar, AACSB, October 34-24, 2008, Tampa, Florida. Full Text |
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| Globalization Thrust: Driving Nations Competitive, Nova Science Publishers, Happauge, New York, 2009, ISBN 978-1-60456-712-0 |
| New in 2009 Determinants of Shopping Attractions WP-01-09 Investor Confidence and Organizational Downsizing WP-02-09 |
| 2009 Awards for Excellence, Emerald Literati Network Higly Commended Award Winning Paper Rajagopal (2008),Measuring Brand Performance through Metrics Application Measuring Business Excellence, 12 (1), 29-38 |
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| New Book Release -May 2009 |
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| This book examines the synergy of technology use and conventional wisdom in retailing... IGI Global Inc. Hershey PA |
| Read article on Dr. Rajagopal in Wikipedia |