Authors
Copyright 2005, Rogene A. Robbins
A portfolio is something more familiar to fine artists than craftspeople, but a well prepared portfolio can be a very useful marketing tool. So what makes a portfolio?
Selecting a Binder The first thing you will need is something to house your photos, slides and supporting materials. A three ring binder works nicely. For copies that will circultate a plain inexpensive binder is fine. If you wish to make a creative cover, you may glue it to the binder, or purchase a binder with a clear plastic page insert on the front.
Choosing Your Photographs Select the best quality photographs of your work. If you have problems taking photos ask someone to do this for you. If you have the money to invest, professional photography is best. If you use a professional address copyright issues before the pictures are taken. This is especially important if you intend to use the photos for promotional purposes. If you plan on entering juried shows requiring slides or a CD include them, but you will also want photographs for people to be able to look at quickly without special equipment.
Organization The way you organize your portfolio is important.
I use plastic page protectors for everything. For my artist's statement and resume I use full sheet protectors and special photo and slide protectors for the images. Full sheet page and photo protectors are available at your local office supply store, but your will need to visit a photo shop for the slide pages.
Supporting Documents Include a copy of your resume, artist's statement, business card and brochure (if you have one). Also include any publicity you have received as an artist.
An Easier Way to Mail a Portfolio Since sending a full three ring binder through the mail can be costly consider preparing mini-portfolios in twin pocket folders to be sent to galleries or shows out of town. I include a business card, artist's statement, resume, brochure and cover letter in the left hand pocket. In the right pocket I include 3-4 photos in plastic photo protectors. If requested I also send a CD. This all mails in a large padded envelope.
Don't Send Your Portfolio Unsolicited This doesn't mean you have to have a personal invitation, but don't send your portfolio unless you are answering a call for entries or other general invitation for work. Most business owners throw unsolicited photos away. You may take your portfolio on sales calls, just be sure you have an appointment. Always approach peopel in the way they want to be approached. If a show or gallery gives guidelines for entries or submissions, follow them to the letter. I'm a big believer
in this. It has always worked for me.
A Crafter's Portfolio If what I've just described sounds like too much then customize it to fit your needs. I believe all craftspeople should have at least a photo album, scrapbook, brag book -- whatever you want to call it to document their work. At least photograph your work to show your accomplishments, help you remember projects you have made in the past and show to prospective buyers of your work.
Presenting yourself in a professional manner will not only make you feel good, it will help you make sales.
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as well as art and quilt shows around the country.
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to arrange an exhibition or to commission work.