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| Study and analysis of the your web site that includes planning the strategy we will follow to optimize the site, scheduling the steps required to develop the content of the site and re-planning the navigation areas of the site. Every web site is a unique creation, with its own scope, its own goals, and its own fundamental needs. So this step varies for each site. If the site is already created this portion of the process is used to determine what type of changes (if any) will be made to the current architecture and cosmetics of the site. |
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| Understand and determine your competition. The success of your SEO/SEM campaign is determined by the competitiveness of your market and keywords. If you looking to rank for the keyword "best search engine optimization (SEO) services" chances are it will be easier to achieve this ranking versus "Search engine optimization (SEO)". The great thing about this is the first keyword is also more likely to convert into a sale. We will make the maximum effort to rank your site for all keywords chosen. |
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| Research and finalization of keywords to be used in the promotion of the web sites. We research and select appropriate categories for submission to the search directories. This is one of the most important steps in the Search engine optimization (SEO) process. Choosing the right keywords for your campaign can single handily make your web site profit? |
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| Development of initial traffic and base ranking reports. We will run an initial log analysis report from your sites raw logs to see the current traffic that you are achieving on the search engines. This gives direction on which keywords you are currently ranking for and will make sure that these do not disappear if you want to keep the. The most important step in the initial Search engine optimization (SEO) process is to take the finalized keywords and run a base ranking report for all engines that we optimizing for you. This will show you exactly where you rank in the top 30 spots for each engine. |
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| Revising and re-writing existing pages of the web site to match the keywords chosen is a must. This step may involve many versions of each existing page. The step also includes modification to the codes of the existing pages (if necessary), creating a site map page, a resource section (dealing with topics encompassing keywords chosen), adding a search engine to the web site, adding a forum to the web site, etc. |
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| Content development. The content of a web site is the foundation for its success in the search engines. We develops or re-develop all Meta tags for every page of the website and create new information rich content pages related to your business and industry where necessary. |
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| Building link popularity of your web site. Trading links with other related web sites that are found under the keywords you want to rank for and placement in related directories. Placing your site in these is a must for proper Google rankings. Social Networking, Link Baiting and building a blog are also great ways increase your overall IBLs |
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| PPC at Yahoo Marketing and Google AdWords. |
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| Continuous re-optimization of the websites pages (if required). Many times having we simply work on your site once is not enough to maintain the top spots for your most important keywords. |
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| Continue creating weekly traffic reports and ranking reports. Proper analysis of your web sites logs is an absolute must to judge the success of your SEO campaign. One of the easiest ways to see the improvements on your keywords throughout the engines is to view the detailed rankings reports that we will run for you. |
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